sterling holidays by Rajeshwari from india
designer's own words:
Sterling Holidays
Sterling Holidays are the pioneers in vacation ownership.
They are owners of the concept of property time sharing in India and have 25 years of experience and 17 resorts across India.
We have positioned Sterling Holidays with a promise of a family holiday. The network of resorts, are destinations where ‘bonds’ are built and ‘connections’ are made. Destinations that have a sense of familiarity and warmth. A home away from home.
Sterling resorts OWN THE LOCATION and romanticize the place building on its heritage and culture. They are synonyms to the location and become one with it.
The identities are inspired by the natural environment and the leaves that exist within the proximity of individual resorts. However these leaves also form a part of the overall sterling ecosystem. Hence the logos are specific to each property and at the same time become a part of an over arching brand architecture.
The renewed brand architecture also reinforces Sterling Holidays as a company that wants to not only coexist with nature but celebrate some of it’s most beautiful settings.
Each individual resort has its own set of restaurants.
The identity of each restaurant is independent of the
resort and is specific to its food type and setting.
Identity design for Kodai by the lake Identity design for Munnar Terrace GreensIdentity extension to other resortsBranding individual restaurants