SPLASH by morgane guimbault from china

The main idea for the new visual identity of Moleskinerie was to show in the same time the classical feeling of Moleskine and its will to be in accordance to the modern times (by being present on internet).

The new visual identity of Moleskinerie has 2 distinct parts : the logo and the writing.
The use of font show the strong idea that we have of Moleskine, and, on the other side, the splash of colors on the logo is more modern and younger.

The logo is composed of 2 “Ms”, one normal, one reversed which look like an open notebook. Then, to add the will of having a new and younger image, a splash of color seems to “explode” from these Ms.

This explosion of colors has various meanings.
First, it expresses the explosion of ideas that come out of your mind.
Then, the ink splash represents the use of notebooks: drawing, writing, sketching…all by hand and most of the time with ink.
The different colors are used to express the variety of Moleskine notebooks. These colors are simple to be easily readable on computer screens.

The font used for the writings and the two “Ms” gives a very strong feeling with a classical touch. This is to show that Moleskine knew how to keep its simple notebook design through time.
The font is based on a rectangular shape with straight corners in which the different letters are carved using rounded corners which reminds of the corners of the Moleskine notebooks.
The “Is” are stylized to become a simple line reminding the famous book mark of the Moleskine notebook. It also gives a lighter feeling to the writings.

If the logo is used by itself, it can be rotated but still be recognizable. The 2 “Ms” can still be read.

As a result, the new visual identity can be presented at the beginning with the font below, and after a while when people are used to it, Moleskinerie can get rid of the writings and just be recognizable by its logo.