soft tech jelly moulds by jonathan krawczuk from uk

Soft Tech jelly: Jelly moulds in the form of electronic products

The next generation of jelly moulds should define the shift in consumption. Nowadays we spend considerably more time with electronic goods than with natural goods. Playing with an electronic mouse is more intuitive than playing with a live mouse. Maybe the next generation of jelly moulds should reflect this generational difference between pushing too many buttons and not having enough? Today’s modern gadgetry enables users to function in a virtual rather than a real world. Technology drives the world nowadays; what’s made, what’s built is stipulated by advancements in technology.

These fun jelly moulds reflect not only the current trend of electronic gadgetry and consumption, but also the basic joy of eating jelly products at a party.