round bar in the center by Rafal Rogozik from poland

Life at the beginning of the 21st century is very dynamic. Twenty- four hours a day we are provided with a continuous flow of information. Everyday we watch new movies, listen to the new music, every sport event chases another selecting new winners and heroes.
According to our preferences we make continuously some choices, personal: how to spend our time, what to put on, what to watch, etc. and more global: from the best single, through the most beautiful woman in the world, up to the choices of a political power.
Beck’s Outlet is a dynamic place which changes and adjusts to various circumstances. Young people at the age of 18-28, who are full of energy and fascination want to meet with other like them and have a good time. If they choose this place they will find a good amusement and they will enter into the spirit of creative atmosphere.
The most important place in the club is bar. After entry to the Beck’s Outlet, every client gets right here. This is the place where customers may buy a beer and get some information about what the Beck’s Outlet offers. A counter divides the space into two areas. An arbitrary arranged tables, chairs and settees intended for larger groups of friends are placed in the first room. Additionally, by means of movable counters, the second part may be divided into another isolated space used, e.g. as a dance floor.
Very important elements constitute three joined plasma screens, two internal and one displaying some vision outside. Internal screens are directed opposite so that the emitted image won’t compete. Displayed views, apart from physical division, may also effect the division of the local into areas or on the contrary- influence the unification of the whole club.
A kind of displayed images and its selection is varied: from video clips, commercials, through the sport (e.g. two matches at the same time) up to the video displays (combined with special light effects they compose a unique atmosphere of particular events) or visual supporting of exhibitions. The third screen is a kind of dynamic signage, which shows what happens on the dance floor, presents announcements of next parties or advertisements of brand.
So, after entry to the Beck’s Outlet you’ll find a bar with your favorite beer, what will you do next? You have the key.