recipe for perfection by gene d'cruze from uk

The concept is to introduce new customers to Tivoli and it’s quality products, whilst simultaneously reinforcing the expectations that their existing customer base already has of them.

The six key words featured in the design not only describe the inherent qualities of the Model 10 radio, but the qualities of Tivoli themselves.

This serves to express what Tivoli have focused on imbuing into their products this past decade, and it sets a vision for the next decade as well.

The composition draws the viewer’s eyes in towards the product, and the basic colour scheme represents the clarity and simplicity with which Tivoli approach product design.

The illustrated elements are designed to be both fanciful and accessible. Something which can be seen as high quality, but also as fun and contemporary, in order to appeal to the widest audience possible.

This is the heart and soul of what Tivoli does so well.