pinch by jaineel shah from india
designer's own words:
Easier way of fixing clothes on a hanger is through the gesture of ‘PINCH’; on the head of the hanger, which allows the arms to bend down, which can comfortably slides inside your T-shirt without damaging your fabric.
Have you never faced the problem of inserting a hanger on your T-shirt without damaging the fabric or loosing its elasticity, either from the top or the bottom of the T-shirt? Both the methods to put the hanger are not easy, it takes time and you have to be careful. Have you never felt tired to put all your clothes on a hanger after they are washed. Now think of the Sales person in the Clothes shop?
With the help of this intuitive gesture it is efficient and improves productivity while taking out or hanging your T-shirt on PINCH. Example this solves the problem of the sales person at retail clothes store to remove and insert clothes around 150-200 times average per day.
It uses the existing manufacturing technology of Injection molding along with one material - Polypropylene with Elastomer mix to manufacture hangers which makes it cost effective to manufacture on a large scale. Polypropylene is a recyclable plastic. At the same time it does not use any mechanism which adds any part or extra cost to the product. PINCH is adaptable to everyone from a factory worker putting hangers in the clothes to sales person at a clothes shop to personal use.