paper boat by nicola-matteo munari from italy
designer's own words:
moleskinerie is primarily a sharing possibility.
like a paper boat driven to the water, thoughts and emotions are left to sharing, in an act of great hope and confidence towards ourselves and other people.
the paper boat is the ideal symbol of this particular kind of sharing and expresses in a simple and universal way all the essential elements that have always characterized the world of moleskine: paper, freedom and the idea of journey.
from here to everywhere…
the logo, consisting of a figurative mark and a ‘handwritten’ logotype.
the application of the logo in moleskinerie homepage.
some chromatic variations which reflects the ideas of earth, air and water, nature and paper.
the functioning of the logo in large, medium and very small dimensions.
the hand drawing used as starting point.
a printed example of the logo.