open up the tradition

open up the tradition by ana valverde pinel from spain

designer's own words:

Preserving the elegance of the original Moleskine’s type, this proposal consists on an updating of the traditional logo, now completed by the addition of three letters [RIE] forming the word Moleskinerie. This closure is mirrored in front of the final E of moleskine, thus preserving the original name of the notebook and appearing as a reflection of it. In this way it reminds to that open notebook with the rubber band dividing the mirrored letters and it could be understood as a natural continuation of the brand that now has broaden its target in order to cover a wider range of products, but without losing the legendary character and the elegance of its forms.

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