Oakley Elements by rickard hederstierna from sweden
designer's own words:
In order to continue to push the frontier of extreme sports you need to master the elements in witch you are in.
Oakley elements is a smart watch that makes you track the changes of elements that declares the conditions, results and performance of you extreme sport.
The Design
A wristwatch that can be used in cold/warm/humid and under water conditions needs to be properly built. Therefore a minimalist,discreet design with four big screws mounted on top to reassure the user that it can be used in rough conditions. The screen has a small chrome frame around it that picks up highlight and add a nice framing to the display. The time and navigation wheel was designed to have a good grip but also to look like the natural patterns/creases created by air,water tearing on sand and rocks.
The way it works
Choose your element that your performances of the day depend on. You might be hesitant if you will go windsurfing of wave surfing. You choose the Water and the Air symbol and by scroll wheeling you keep track on how these elements will change during the day.
Presentation one slide