myo by stefano lovati from italy

the name, myo, expresses in many ways the intent of this project, which is to create a watch, or better, a watch design concept that would meet the need an the desire to have a personalized and unique object.
so far it has been a prerogative of low cost watches, mainly produced in rubber or plastic. our intention was to deliver this feature to a value product mede of
steel, but while allowing the industry to make possible the production of a low-cost
and easily marketable item. this resulted in myo, a clock with simple shapes that
can take a serious or sporty colourful look, embellished with details designed to emphasize the origin of breil brand.