muuuudder by ofilab studio from italy

in order to celebrate "the laughing cow" anniversary we decide to focus attention on keywords as humor, smile and, sure, laughter. we use different approaches. the first with a symbolic udder to remind the idea of quality, blended with a graphic and simplify "where's wally" illustration-type concept. we study three project with this core issue, all with a french text: the english translation is like "find the intruder".
the second idea type is a comparison. we consider equally the classic smile graphic image and the lvqr logo. one of this is a roy lichtenstein/pop inspired image, the second a direct comparison between smile and cow, about the years of lighter and thier experience in doing that.
the last idea is a simple silhouette illustration: an old style photographer taking a photo of a cow. clearly he says "cheese" to make it smile.