Mother and Son by serena turri from italy

moleskinerie born as a son of moleskine,so as a mother take care of her son both moleskine take care of its "sons" that is its users.
hence my idea to resume the big "m" and extend it as you stretch the bookmarks of every moleskine and tends its first leg toward the inside, just like a loving embrace from a mother to her children.
the capital m represents the mother and thus remains faithful to the font characterizing the company Moleskine, while the rest of the text, represented by a font "hand writing" has been chosen to recall and therefore represent the "sons" or moleskine users around the world.
even if they compared themselves primarily on the blog, originally, before writing digitally through a computer, they write by hand on paper.
the handwriting fonts also serves to emphasize the warmth of mother's that would be cooler with a regular font.

in applications of the logo could also use only the m, which being similar but not equal to that of the original logo moleskine, calls itself a similar world owned by Moleskine but different from it.
just like a son looks like his mother.