Moleskinerie sketch and travel! by Jose Vicente Cuñat Sancho from spain

In my personal brief I was trying to mix all concepts Moleskine is involved with. First I thought about the sketch concept; for that the background is a expressive hand sketch. Secondly I thought about the travel; for this the background sketch with each lines looks like a earth. Thirdly I thought in the concept of the precision of the great job; for this the exterior shape of both background and M is really exact. Finally I made a typography work to use the same typography of the Moleskine real logo, this typography have actually an important visual connection with the company. Also you can change the color with every color Moleskine is actually using to adapt it to every use. Conclusion: I think this logo have a strong connection with Moleskine in all their concepts and also with their actual identity, also works good for a blog, card, website, book, sketchbook...