Moleskinerie logotype by catarina rodrigues from portugal

To create the logotype for moleskinerie I took the "M" from the word. My main inspiration was the bookmaker that comes with all moleskines and is something very characteristic of this book notes. Besides, it symbolizes something that you want to mark, to remember, or to go back. Taking the bookmaker as the main element for the logo, I made it from one "leg" of the "M" as part of it. The triangle that came out of the bookmaker was inverted and is a reference to a pencil, that is the principal way of writing in moleskines. The simple shapes make some contrast with the traditional logo moleskine and brings some freshness to it, and it is important because its use is mainly in a platform that is used by younger people. I chose a sans-serif font, to make it look new, fresh, powerful and strong. The color used with black is the orange a very positive color, usually associated to energy, creation among others. This logo is simple, smart and with presence.