MOLESKINERIE LOGO 1 by aleksandra kekovic mladenovic from serbia

Basic associations are strong graphic character of letter M and mole as animal. Advantage research lead towards symbolic meaning of tunnels made by mole and social networks. There is also importance of worldwide networking of millions of people around the globe that use Moleskine notebooks and sketchbooks. Instead of geometrical symbol I wanted to use simplified, graphical representation of mole with aim to make an emotional impact too.