moleskinerie identity by joao loureiro from portugal

with this proposal i decided to develop a consistent and dynamic identity that can be applied in multiple ways. the graphic element present in the identity refers to the famous moleskine® notebook. since the "moleskinerie" is now represented in orange color I chose to keep it presented but with a new shade. in the sent proposal it’s also demonstrated how the brand behaves in different ways and in various media. i think it's a strong identity and that meets the brand philosophy.