MOLESKINE Links Up My Mind & Body by janis chan from china

nowadays, most people use computer over day and night. however moleskine encourages people to write and sketch before reaching for help from a machine. this keeps the linkage between human’s minds and hands. handwriting is more than a way of communication, but also helps with learning and improves idea composition and expression. therefore, a hand scripting style is used on the word ‘moleskinerie’, which indicates the importance relationship between moleskine notebook and human effort. in the logo, letters 'moleskine' are all linked together to indicate the 'link' factor.