moleskine flâner by jaime perez couto from spain

-who is the customer?
moleskine
-what audience is intended?
painters, designers, architects, travelers, musicians ...
-change of logo, no logos above?
the logo is the name, identity, simple, clear, but would be able to identify it with a logo and no name?
-what are the main characteristics of the brand?
simplicity, reliability, utility, versatility.
-what words describe the personality of the brand?
moleskine is pure
-where will the logo appear more often?
books, sheets, covers, advertising.
what elements are essential?
make the logo as simple as the brand moleskine.