lux ur 10 us by sune matras from usa

Tivoli Audio products are the inspiration for the Billboard. Simple yet sophisticated and luxurious design sensibility.

Inspired by the products meticulous use of proportions as a mean for creating an eye catching, playful and innovative design - we decided to adapt this approach and using the text as a graphic element to create an eye catching billboard.

We incorporated words and logo not only as a graphic composition but as a way to make the “recipients” stop in decipher the text as: LUX (Luxury) - UR (You are) – IO (10th anniversary) - US (Tivoli Audio). LUXURIOUS.