looking up by german nieva from uk
designer's own words:
'looking up' aims 3 main things = moleskin's notebook synthesis (from the bottom) + simplicity + gestalt
I believe this logo is easy to remember, recognise and understand and allows a vast number of variations and scales.
the fact that 3/4 of the text has been cut off enables most background and permit the logo to be linked by the side or the top easily.
looking up_b&w
looking up_yellow+grey
looking up_orange
looking up_scaled
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