live in the bottle by mario gandolfi from italy

THE CONCEPT who leads the forms of the design is the beer itself: as matter of the fact the green Beck’s bottle allows to break the space of 10 x 20 and to give a hierarchy to the outlet. In this way the docket becomes a functional central counter; the bottle, simplified and cut, in expositive and scenographic elements who underline the brand logo (placed on the cap) and the beer effervescence in chairs and tables. As bubbles the tables and the chairs move into the space and have different shapes and heights so that, in this outlet, you can choose to drink beck’s in a dynamic way . These elements are removable so that the outlet can be used in different ways from a nightclub to a multifunctional creative laboratory (example the table self illuminated that can dialogue with green arches can be also a support for something to expose).

All these factors make possible to drink your beck’s inside the bottle to live in the bottle and to exist only out of it and move into this space as bubble.

OUR CUSTOMER’S TARGET is only young people.
Our young people is twenty as thirty as forty and you can find someone ninety: this is our target because they are guys ready to change, to know and to grow with fun. No one becomes old with others.
This beck’s outlet is like this because it was thought by our young minds for every young minds, a place where everyone can get fun and get better. Welcome to our Babel’s tower, where people, knowledge, good fun and goodbeer can meet each others.
Come in the bottle. You need the key? We have your key