LET YOUR THOUGHTS FLY AWAY by roberta battiston from italy

TITLE OF THE PROJECT: LET YOUR THOUGHTS FLY AWAY
TECHNIQUE: HAND DRAWING+VETTORIALIZATION

NOTES FROM BRAINSTORMING OF THE PROJECT
MOLESKINE is a producer of legendary notebooks that in the past have been used by artists like Chatwin, Picasso and Van Gogh.
These notebooks are dedicated to anybody who work with creativity.
The aims of the notebooks are to be able t gather ideas and emotions, catching experiences and makin' them immortal.
MOLESKINE is a synonymous of culture, travelling, memory and identity.
MOLESKINE wants to be connected with the artists that use notebooks.
The tool of this connection is the blog "MOLESKINERIE" that tells the surfers 'bout contests, events, but also about artists that use the legendary notebooks.
The logo has been created after having pointed out three key concepts:

1) notebooks are nomadic objects;
2) the creativity;
3) the connection with the digital world;

They represents main roles for the MOLESKINE's philosophy.
The logo represent one of the well - known classical product of the MOLESKINE's brand, but supplied by wings:
The wings make the notebooks travelling around the world because they're nomadic objects, but they can also fly your thoughts away ("...with the wings of fantasy" as we say in Italy).
So, wings represent at the same time the nomadism and the creativity of the owner of the notebook.
As it has been stated before, MOLESKINE cares about the web so it spreads its notes around the world throughout its own blog "MOLESKINERIE". So it has been decided to use a web - friendly font with a touch of youth to balance the classical shapes of the notebooks.