legendary memories by sang-duck seo from usa

the main concept of the new identity for the Moleskine is to interpret the quality of moleskine’s products referred in relationship between nature and humanity. the new logo identifies metaphor of legendary memories from individual journeys and respectful commitment with the moleskine’s consumers. the symbol is abstracted to express sophisticated nature of the personal journey inspired by ring of tree.

the new logo is proportionally structured simple and it deliveries a powerful visual message applied on various formats and layouts. two different combinations, horizontally and vertically, makes the logo construction very flexible to be equal and dominant between symbol and signature. In terms of strong contrast between positive and negative space, it is also easy to apply both digital prints and embossing press in manufacturing process with various materials such as paper, leather, plastic, rubber, etc.

the secondary identity also accommodates the graphic quality with several color variations intentionally. the presentation panels address a couple of primary examples, however it is not limited to explore any type of manufacturing concerns, and/or apply different products beyond the moleskine’s notebooks.