icicle by nick melville from uk

icicle represents a new approach to packaged water. Instead of using a conventional plastic or glass container, the water is simply frozen. Sustainability is a key part of this product: the wrapper is made from bio-plastic, which means it will bio-degrade within a pre-determined length of time. Once the water has been consumed all that is left is the wooden stick which can be safely thrown away because after all they do grow on trees.