hermès france by fernando camargo marar from brazil

From two perpendicular H’s I developed an institutional pattern where the letter “H” is put into a frame in order to magnify the brand. The frame, however, is composed by two letters “F”, in a tribute to France, the brands home country.

I made use of the French flag colors to reinforce the idea. When observed by a certain distance, this pattern makes it look like a few French flags, an illusion that is made possible since I used a straight font and the right order of the colors.