h sériel orange

h sériel orange by masako fujihara from germany

designer's own words:

“h sériel orange”, a typographic approach to an innovative yet quintessential elegance of Hermès.

Based on a serial use of the initial letter taken from Hermès’ logo, this simplistic but texturally and haptically fine pattern with its partly camouflaging and shifting layers of “h” represents an innovative approach to a quintessential tie elegance.

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