glowing growth

glowing growth by aaron wansch from austria

designer's own words:

the straightforward, clear and graphical wording is supported by a simple and expressive figurative component. it´s a single-color concept design that touches upon typical moleskine values: the font is clear, understandable and straightforward - reduced to it´s essential parts, nothing more than needed. the illustration is an abstract symbolisation of a bulb, associating ideas, intellectual freedom and creativity. the sorrounding frame can be seen as a sheet of paper or a sorrounding environment (which can be almost any location, place etc. in our modern and bustling world) in which the ideas and thoughts are put to paper. moreover the symbol has a very flowing, organic and visually appealing character, reflecting our fast moving society and our unbound and nomadic lifestyle.

final logo design