future retail home office by Rajeshwari from india

Future Retail Home Office
A place where ideas get converted into actions.

Where values matter
The new centralised corporate office reflects and lives the values and philosophies of the company. The vision is to create an exciting and inspiring place for people to work.
Uniting actions
The centralised office houses all the Future Group departments that work together efficiently under the same roof.

Keeping in mind the three main characteristics—simplicity, happiness and disproportionate growth—Idiom looked at a metaphorical zoning of the organization from the perspective of a human being and the various parts that make him a whole. The workforce make up the LIMBS, the management levels make up the BODY and the thought leaders make up the SOUL.
The idea was to understand and incorporate Indian values, which forms the core of Future Group. An office space that celebrates cultural diversities and modern ideas. Individual spaces, group spaces and lounge areas were created across floors, which encouraged interaction across people. Frugality was brought into design and thinking, and the best opportunities were created with available resources. Idiom designed each floor around a particular India art form, making it relevant to the company.

The arrivals on the ground floor is the first impression that guests have of the office. Through scale and impactful design, it reflects the solidity of the group. It also welcomes people in with small Indian touches.

The ‘Marketplace’ on the fourth floor is the place where relationships are built with partners and they are made to feel like part of the team. The space talks about these collaborations, and reflects the group’s commitments to its partners. The entrance reception takes cues from the check-in counters at the airport. A row of help desks ensure that visitors are attended to immediately.

The ‘Action Force’ on the fifth floor is where projects are brought into reality. Through the art form of ‘Warli’,certain Indian work ethics of the group are depicted. It also reflects the groups retail mantra: RETAIL IS OUR RELIGION, CUSTOMER IS OUR GOD, STORE IS OUR TEMPLE, WORK IS TRULY OUR WORSHIP.

‘Food Republic’ celebrates food and the way the group sells it.
The entire food floor is inspired by the food habits, shopping preferences and health care of Indian families and home makers. The space is also inspired by Indian bazaars. The in-house food brands are also displayed and celebrated.

‘India Mart’ brings alive everyday ordinary things around the house.
The floor is inspired by both traditional Indian merchandise as well as the contemporary, and
showcases it through the Kantha textile tradition. It reflects the spirit of Indian bazaars.

‘Home Station’ reflects the insights of the modern Indian home.
The floor is inspired by the different customer profiles that exist in the home segment. It features their lifestyles and preferences.

‘Soch’ or ‘Knowledge’ reflects the cultural ideas and rituals of the group.
Here the soul of each brand comes alive. The space also encourages discussion and exchange of ideas.

¬‘Vichaar’ or ‘Vision’ celebrates brilliance, and makes way for new ideas.
The walls quote the world’s greatest minds and their thoughts on brilliance. One sees art pieces of the group’s values and history. The heritage and the culture is reiterated.