fruit by dennis han from singapore
designer's own words:
2 FRUITS is a piece of vector artwork based on a portrayal of 2 distinct comparison between the top (unloving people towards the earth) and bottom (loving people towards the earth). It is designed based on a simple understanding of the result of human’s attitude towards our environment. The consistent array of hearts which represent human fills up the entire page of the presentation. A loving attitude produces good fruits which result in a continent filled with sunshine and blooming flowers bringing forth a positive result. Likewise, an unloving attitude depletes the earth of its natural habitat and bringing about calamity. To further exaggerate the result, a large portion of the perimeter of the continent is destroyed. Simple graphics are being applied to deliver this artwork to a larger crowd of audience, capturing the mind and bringing a direct conversation to the crowd. The artwork delivers a bird’s eye view of the overall image when observed from a far distance but upon drawing closer to the front of the image, interesting elements are further being explored which also shows a closed up view of the expression of human. Different attitude therefore bear forth different fruits.
overall
red hearts
black hearts