frooty by ingrid ruegemer from uk

FROOTY | sensual smoothie cups

"Smoothies are the next big thing" (Richard Branson)

British consumers today are more aware of the importance of 5-a-day servings of fruit and vegetables and increasingly unprocessed and natural ingredients. But people with busy lifestyles want them convenient and on-the-go. Smoothies fit right into that trend. Smoothie producing companies have enjoyed enormous success over the last six of years and their growth doesn’t seem to stop. Smoothies have become the modern way to consume fruit.

But fruit offers more. Eating fruit touches many more senses than just the taste buds. Fruit comes in a variety of beautiful shapes, colours and tactile surfaces. Often just touching the delicate and soft skin of a fruit creates a sensual sensation. Delicate forms invite to gently caress them before allowing the juice to invade the senses.

FROOTY cups re-think the smoothie drinking experience. FROOTY cups exceed their basic functions. They stimulate peoples’ imagination and invite to become curious and playful. FROOTY cups are just like fruit: sensual, colourful and seductive. Drinking smoothies from FROOTY cups completes the smoothie experience.

I could envisage FROOTY specifically for business environments where there is hardly space and time for emotion and imagination. Breaks or breakfasts at business events and functions are usually meant to efficiently refuel energy. Nevertheless, the importance of the human factor in today’s business world has become increasingly appreciated. FROOTY cups could help to support this trend. For instance, they could add an extraordinary, positive and humorous experience to an otherwise ordinary conference break.

FROOTY cups do not only give people an exciting drinking experience, they also act as a catalyst, e.g. to start a conversation, whilst offering a comforting, tactile object to play with.

Let's do FROOTY business!
And why not at home too?

Specifications:
Stained porcelain bodies, unglazed outside, clear glazed inside. The objects are sitting in a block of ice (I could also imagine this being glass) which sits on a white metal column that collects melt water.

© Ingrid Ruegemer 2006