Frolicsome!

Frolicsome! by lafrance claude from canada

designer's own words:

I tried to create a unique and playful logo, using typography only. 
You see it once, you never forget !

Since the original Moleskine logo is based on Cooperplate, I used an other classic font, the Peignot, created by Cassandre in 1937. By splitting mole-skine-rie and playing around with the type, I created a rectangular bursting form which is dynamic and very readable.

It looks great on different backgrounds, in black or reversed type, embossed, filled-in and even upside down. It can be used straight and it can also be tilted (-30°). I would suggest to use it freely and not compel it to a unique color.
Because of it's strong visual identity, it is always recognisable in any position or color.

Thank you,
claf

Logo & slogan

clm2.jpg -30°

clm3.jpg tilted or not ?

clm4.jpg color and black on texture

clm5.jpg embossed and filled-in

clm6.jpg big or small