Food fob by m.j.hart from uk

The world we live in today provides us with too much choice, therefore the decision making process is taking too long and overshadows the expectation of the activity itself. My product is a key fob that connects to the users phone via Bluetooth, engaging with the app, enabling it to anticipate and suggest appropriate places for the user to go based on their personal information submitted to the app. This is indicated by the fob lighting up when opened with intensity of the light indicating how much the user is likely to enjoy the venue. The fob is able to travel around with the user conveniently and discretely, it will have a wireless charge cradle and the user will also be able to rate the places they go if they disagree with the app. This enables the app to suggest different places for the user to go and try other cuisines.