Folded Memory by nathan chilvers from uk

Moleskine note books collect life. Carried with us every day, they are elegant containers for notions, ideas, sketches, germs of an idea. We are attracted to a Moleskine because a represent a crisp fresh start. They quickly become a foil for whoever and whatever we are and their use is as diverse as the people who buy them.

The Moleskinerie logo captures the notion of collected ephemera and thoughts. The form evokes that of the folded note, the unlikely bookmark, pressed between pages; but also incorporates traces of the ‘M’ and ‘N’ phonetic of the last name in notebooks: Moleskine.