fiat 500 snail trails by kate stevens from new zealand

Fiat 500 snail trails let Fiat drivers to make their mark. Interactive billboards around the city recognise each individual Fiat and displays their unique 'snail trail' as they drive past. Snail trails are overlaid on each billboard to represent dynamic, innovative and expressive community. The city of snail trails can be viewed on-line, the web site connects the space between billboards, representing the movement of the community as a whole.