feed the monster by vaishali sharma from usa
designer's own words:
Category 2: City and Green Design
By making a game out of recycling, it is possible to get people more involved in recycling without having them feel like they are drastically changing their behavior. Each time they throw out an item in a public recycling receptacle, a signal is sent to their phone and points are accumulated. The object of the game is to collect more points in order to keep their “monster” fed and calm (Blue). However, if the monster is not fed by not accumulating enough points, the monster turns red and becomes angry. It will be a fluid and ongoing game. Competitors will be able to see how they are doing with others in their own city and how their city matches up against other cities around the world. This will help the city of Incheon maintain an eco friendly image.