eraser

eraser by somi seo from korea

designer's own words:

there is a man who never erases all his memories including one woman who left him and broke his heart because he was very strict, sincere, strong and smart…

my subject was the word "erase". the word "erase" feels more analogous to an emotion when compared with the word “delete”.
time and space erases memories. the black figure symbolize that a man stores his erased memories, and the white background symbolizes time and space which can erases your memories.

i upload the main logo, some applications and a concept drawing.
i explored what images express “erase”. i think footsteps on snow, writings on sand and human’s memories reminds us of “erase”. i collaged my old photos and drew those images for my concept drawing. sometimes, i want to erase my sad love stories, but the strict, sincere and strong man never lets me erase any of my memories.

I found the key words – strict, sincere, strong, and smart – through a research process which interpreted emotions from moleskine’s products. the application pattern can be used as a decoration for paper or applied to the surface of objects.

1.logo

copy_0_2_logo_web_emboss.jpeg 2.logo_web

copy_0_3_logo_notebook.jpeg 3.logo_notebook

copy_0_4_logo_pattern.jpeg 4.logo_pattern

copy_0_5_concept_collage.jpeg 5.concept_collage

copy_0_6_sketch.jpeg 6.sketch