EASY by Valentina R from colombia

Following the Design Thinking method, we started creating empathy with the customers and looking for insights. As a result, we discovered that the wealthy users did not find attractive the material or service benefits that the bank offer them, instead they highlighted their interest to enjoy their money with the people close to them.

From this insight we developed our first prototype that allowed the user to create two types of groups: family or friends, and within each one add a project. The basic difference was that the family group was a less-spending politic, and the friends group was an adding to the found.

But, due to the extensive data input required to make a group work, the users who used the first prototype pointed out that “Is just like a bank, complicated”. But also liked the idea of being able to simply send money by chat, as you do when sending a photo on Whatsapp.

In response to this observation, we modified the proposal of the app, deleting some of the functions to keep it simple. At the end, the app allows users to share money with their friends & family through chat and enjoy it together, fast and easy.