do your bit. beermats

do your bit. beermats by cosmo jameson from uk

designer's own words:

The 'Do your bit' concept was developed as a means of communicating a message; All contribution to slowing down the rate of climate change, little or large, will communally make a difference.
The beer mats inform and spark debate through their unique, interactive and attractive design, to a rather untouched target audience in the area of Climate Change; pub people.
The mats communicate information on how we are harming the environment, what will happen if it continues, and how we can stop it by Doing your bit.
On a bar, bench or table, five seperate mats come together as one to create a functional communal design and to also reflect the main message, communal help will make a big difference in slowing down the rate of Climate Change.

side 1 – negative impacts

beermatside2.jpg side 2 – positive impacts

beermatspread.jpg mats seperated