dive in beck´s by ignacio nieto de la cal from spain

BECK´S OUTLET

BECK´S BAR

Transparent plastic balls float over , the round chairs and tables, where maninly Beck´s is served. These suspended spheres of two-layer methacrylathe plastic contain beers of several kinds and colours, that filtrate the exterior light, giving the feeling of floating inside a Beck´s bubble. Images are projected inside the balls making the interior a changing, colourful and exciting cotemporary bar.

DIVE IN BECK´S

Entering the Beck´s outlet is diving in Beck´s beer. You are entering an atmosphere of modern freedom and spontaneous inspiration, where anything can happen. An open place you can visit, a state of mind you can access whenever you open a Beck´s beer. Your own atmosphere for creation, a place where you can be yourself.

TARGET GROUP

Beck´s world is visited by people that expect more of a beer than a drink for watching the T.V. They know that drinking a Beck´s is making the decision of being different. Young rebel spirits wanting to change the world find in Beck´s a source of inspiration. They know that drinking a beer in the 21 st century, means drinking a Beck´s.