Discovery viewing box by Rory McDonald from uk

The shop fitting concept where the products are not displayed - they are discovered.
Inspired by telescopes, microscopes and the feelings these evoke when the user sees something new and interesting,
this concept incorporates the sense of sight to help shoppers concentrate and focus on products without any background distractions, as well as encouraging them to look at the items from different angles and perspectives.
Guided by the product advertising and information on the
outside, the customer moves around all sides of the viewing box, looking at the encased products through the holes.
This concept can be used to display a range of products.