Deutsche Bank One by Laura Valis from germany

Deutsche Bank One

Our generation is not only accustomed to the integration of digital technology into all aspects of life, but is also expecting it – enjoying the benefits of highly efficient and streamlined services.

Our world is also becoming more culturally diverse and we as users are finding it more important to find tailored services which fit our personal needs.

Our concept is for a future in which the digital experience (app) offered by Deutsche Bank will seamlessly integrated with a physical experience (lounge). We envision Deutsche Bank not as our bank, but as the home of our financial needs.

We have redesigned the mobile digital experience around the idea that each customer has a unique personality and needs. We do not manage the user’s finances, but offer them tools to manage their own affairs with our help and expertise thus transcending the role of the bank from the manager, to that of a friend.

We believe the bank should come to the user, and not the user to the bank, we have therefore redesigned the bank branch not as an office, but as a cultural space in which our customers meet, share and come home to.