Deutsche Bank Banking Galaxy by wina from germany

Deutsche Bank has revolutionized the online banking

Design students of the HAWK Hildesheim create a new information architecture in the
form of a stylized galaxy for a more user friendly online platform of Deutsche Bank.

How do you attract best customers to the online portal of a big and prestigious bank?
By specifying new parameters to the needs of the generation Y and the following digital natives and adapt them to an attractive platform. The students Wiebke Germeyer and Natalia Löwen have dealt with the topic online banking in their semester work to create a new feeling of safety and a personalized and attractive platform. After a thorough research the target group was redefined to achieve new objectives for a relaunch. The innovation character defined by the new communicated information architecture in individual module widgets in blog­character. So a handling for everyone. In detail the platform defines a personal response in profile with individual identification. Additionally the students have developed a networked bubble­system which shows the direct video­chat­bubble for bank consultant. Less relevant widgets are visible in the background and are creating a connected network security. An interesting side effect of the program is the fact that it saves single setting priorities in system so that the most frequently used actions are moves directly to the front. One of the design tool is the generative production-tool processing.A guarantee of success through and through, if you responds to the new needs and values of users. Wiebke Germeyer und Natalia Löwen have given the appearance of Deutsche Bank's online portal modern zeitgeist and still considered the values clearly.