daily carbon

daily carbon by ashley degarmo from uk

designer's own words:

The Daily Carbon labeling system allows
consumers to make an informed choice when it comes to their individual contribution of carbon emissions.

By giving consumers the ability to see how products compare they are able to make an informed choice and reduce their carbon footprint at purchase level.

cradle to gate

daily_carbon_2.jpg product comparison

daily_carbon_3.jpg labeling everyday purchases