conveyor belt

conveyor belt by from

designer's own words:

Beck's outlet: This conveyor belt at the Milan Design Week literally brings you to the Beck's. Grab a seat when you are tired from walking the exhibition halls, and a hostess will soon process your beer and snacks order from one of the movable bars that light up the entrance area. The wall panels have images or texts (from a new Beck's tribute to highly original music & art) or large colorful patterns. The other exhibition visitors stroll by on the outside as the conveyor belt slowly brings you back to get newrefills and a closer look at your 'co-riders'. FACTS: [conveyor belt length: 65m] [bar length: 17m (4 x4.25m)] [seats: 85] [4 minutes/lap] [and yes: I always get told off when I play on the conveyor belts at luggage claims in airports...]

beck’s outlet – conveyor belt 1

teller_becks_belt02_small.jpg beck’s outlet – conveyor belt 2

teller_becks_belt03_small.jpg beck’s outlet – conveyor belt 3