City Branding Design — Hirosaki Apple by ES from china

Apple is not only a valuable asset of Hirosaki, it is indeed a unique identity of the city. My aspiration here is to help Hirosaki to rejuvenate its city image by reinforce its brand personality, in order to gain broader city recognition among the region, and the world.

Shift + Shape
I created a new apple for Hirosaki, my idea is to look at an apple from the top, this has led the logo design to a much simpler but more significant direction. And besides, a perfect round apple along with a geometric form of leaf are two core elements of the brand visual system, they have been fully utilized in various applications as a series of branding design for Hirosaki Apple. In fact, this is a bold, sharp and ingenious system for the new Hirosaki Apple brand to better express themselves, and stand out from their peers.

Build + Bond
In addition, I conceived a coherent and cohesive brand architecture for Hirosaki Apple, which can help them to easily manage the relationship between the offerings by Hirosaki, such as Apple Park and Apple Fest.

This monolithic branding approach can make high impact at the launch, provides flex, stretch and persistence for the future as well.

Chance + Choice
The apple as an unusual gift for Hirosaki has tremendous potential to further develop, I believe I have unfolded a new chapter for Hirosaki Apple, this is most certainly a challenging but thrilling adventure for all of us.