cheese louise! by matthew barnlund from canada

the logo for la vache qui rit's 90th anniversary celebrates the cheese itself. we created a type-face that is inspired by the round wax-covered babybel and the silver-clad spreadable wedges. four cheese wheels spell out 'lvqr' because abbreviations are fun and informal. we envision the logo in metallic silver and that creamy yellow colour that screams, "cheese!"