cheerful halves by marko blagojevic by marko blagojevic from serbia

the "cheerful halves" concept is created to push the LVQR identity to its edge, just to discover how strong it is. image of a cow cut into halves is provocative and disturbing, but only at the 1st glance. the moment of recognizing a smile and cheerful eyes is crucial and almost cathartic! once, you become aware of the irony embed into this image you start to laugh. which lead us to a massage that i wanted to transmit - you can win everything with a smile/laugh.