box by adam gäfvert from sweden

the logo is created based on these keywords:

classic – the moleskine brand rests on a long and and proud tradition.
people who chooses moleskine do it for the great quality and loves the classic look and feel of it. also, the price for a moleskine is on the upper end of the scale. for these reasons, the logo should incorporate a refined, timeless and classic style.

playful – the molskine is used mostly by creative people. the logo for the moleskine blog and blogs are spontenaus, informal and playful meeting places.

modern - blogs are a fast and modern way of communicating and used by people who wants to interact and take advatage of the latest news and trends.