Boldly Break Away! by jayesh sawant from india

Background - The environment in the showroom is made pitch dark. A linear array of clear transparent glass sheets arranged at a strategic location in the showroom, form a 3D Glass installation that can map and display multiple digital projections on the inside as well as outside. This installation is symbolic of a gift box that contains the hero Infiniti creation.

Boldly break Away -
A beaming projection on the sides brands the box with Infiniti logos. The projection made edge glows the thickness (that is treated by sand-blasting) of each vertical glass layer.

elevate a sense of alive!
The increasing brightness and colour of projection makes a relief illusion of the car due to multiple reflection & refraction in the glass medium when seen from the sides. This happens because each glass sheet surface except the first and last few are engraved with a unique curved cross section of the car.

...performance to artistry
From the front and the rear of the installation you can see through glass a real 3d of the car inside the box which is a dynamic play of the linear arrangement of glass layers with successive car body cross sections engraved.

This powerful presence of the car in the showroom adds performance to artistry. The side walls can be used to project pioneering Infiniti stories in the form of short films and to your surprise you will see them inside as well as outside!
Remember! the glass thickness is sand blasted.