blow 500 by simona ferrari from norway

Blow 500 is an accessory for the new FIAT 500 that aims to give everyday life a positive twist. Cars always had the cigarette-lighter, but smoking is not fashionable or politically correct anymore – still we like the gadget in the car: The act of pushing, extraction and use – the aspect of the ritual.

The construction of the gadget is quite basic: A spring mechanism pushes the streamers up one by one, each of them with a different colour and one word message cut out from the paper. The handle, the holder and the joint are in coloured aluminium. Once the blow 500 is extracted from the dashboard it is enough to turn the holder with the streamer 90 degrees and then enjoy the baffled faces around.

Blow 500 helps to relieve the stress in some situations: in the traffic jam, in front of a police man, in case someone does something tricky in front of you. Instead of showing the bad part of yourself, you will PUSH - GRAB - TWIST and BLOW a fantastically funny streamer at them. It might not change the situation completely but you will definitely steal a smile from the face of the people around you!